KFC Rewards

KFC Reward Arcade is a loyalty scheme for KFC customers which utilises a retro gaming arcade theme.

Client

KFC for RAPP

Year

2023

Category

Retail

Type of Work

Artworking

Typesetting

Poster Design

Email Design

I worked with the creative agency RAPP to create various touchpoints for their KFC Rewards Arcade. The main objective was to drive more customers to their app and engagement with the loyalty scheme and games within the app.

I created various elements such as posters, banners and emails with existing campaign artworks while adhering to the KFC guidelines and the campaign guidelines.

I worked mainly in Adobe Photoshop, Adobe InDesign
and Figma.